From the beginning skateboarding has been about freedom and expression. What other activity on earth offers the opportunities that skating does? No rules, no guidelines, and no restrictions. You don’t have to be a certain age or be on a certain playing field designed for it. Half sport and half art; skateboarding cannot be put in a box. The greatest picture of skateboarding that can be seen is one that shows a community of skaters pushing one another to skate their best while enjoying each others company. It’s that pure spirit of skating that has birthed a company that cares about the history and the future of skateboarding.